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ItMusic Privacy Policy

Welcome to ItMusic™, a service provided by ItMusic, LLC ("ItMusic", "we" "our", " us").

Your privacy is important to us. This Privacy Policy explains how we collect, store, use and disclose your personal information when you use itmusic.us (the "Website"), our mobile and desktop apps (the "Apps") and all related sites, players, widgets, tools, apps, data, software, APIs and other services provided by ItMusic (collectively, the "Services").

By using the Website, the Apps or any of the Services, and in particular by registering an ItMusic™ account, you are consenting to the use of your personal information in the manner set out in this Privacy Policy.

Please take some time to read this Privacy Policy and make sure you are happy with our use and disclosure of your personal information.

If you do not agree to any of the provisions of this Privacy Policy, you should not use the Website, the Apps or any of the Services . If you have any questions or concerns, you can contact us at support@itmusic.us.

Please note that this Privacy Policy only applies to the Website, the Apps and the Services (together, the "Platform"). When using the Platform, you may find links to other websites, apps and services, or tools that enable you to share information with other websites, apps and services. ItMusic is not responsible for the privacy practices of these other websites, apps and services and we recommend that you review the privacy policies of each of these websites, apps or services before connecting your ItMusic™ account or sharing any personal information.

Our Principles

We have a pretty simple approach to data protection and privacy, which can be summarized as follows:

You should know exactly what we do with your data

This Privacy Policy is designed to give you full transparency regarding our data protection practices. If there is anything that is not clear from this Privacy Policy, please feel free to email us at support@itmusic.us.

You should have full control over your data

We've designed the Website to give you control over the information you publish and share using ItMusic™ and other sites and services to which you connect your ItMusic™ account. Please take full advantage of these tools and make sure you only share what you want to share.

Information we collect about you

We collect personal information about you from various sources, such as:

(a) Information provided by you

You do not need to provide us with any personal information in order to visit the Website. However, certain Services do require that you register for an ItMusic™ account and, by doing so, you will provide us with certain personal information:

(i) Essential Information: When you register any kind of ItMusic™ account, you will need to provide your email address and choose a password. In addition, if you register a premium account, you will also need to provide your real name, address and payment verification information.

(ii) Profile Information: You may choose, at your discretion, to provide additional information for your public profile on ItMusic™- for example:

• your real name

• a user name (which may be your real name or a pseudonym)

• the city and country in which you live

• a profile picture or avatar

• information about how you categorize yourself with respect to your content (for example, whether

you are a musician, a label, what music genre characterizes your music, or some other category of creator)

• details of your other websites and social media profiles, including links to those websites and profiles

None of this profile information is mandatory and any information you do provide may be deleted, edited, changed or amended by you at any time. For more information, see the "Choice and Control" section below.

(b) Information from correspondence:

You will provide certain personal information if you contact us by email, use any of the webforms on the Website, or contact us by mail, fax or other offline means.

(c) Survey Information:

If you participate in any survey, you will provide certain personal information as part of your response, unless you respond anonymously.

(d) Information that you post:

You may provide personal information when you upload sounds to the Platform, or when you post comments, or contribute to community discussions.

(e) Information we collect automatically:

There is certain information that we collect automatically as the result of your use of the Platform, or through the use of web analytics services. This information includes:

(i) the Internet Protocol (IP) address of the device from which you access the Platform (this can sometimes be used to derive the country or city from which you are accessing the Platform)

(ii) the site that you visited immediately prior to visiting the Website

(iii) the specific actions that you take on the Platform, including the pages that you visit, streaming or downloading sounds, uploading or recording sounds, connecting your Facebook account, sharing a track with another user, following or un-following another user, joining or leaving a group, posting a comment, or performing a search

(iv) any search terms that you may enter on the Website

(v) the time, frequency and duration of your visits to the Platform

your browser type and operating system

(vi) the nature of the device from which you are accessing the Platform, for example, whether you are accessing the Platform from a personal computer or from a mobile device

(vii) information collected through cookies and similar technology.

(viii) information regarding your interaction with email messages, for example, whether you opened, clicked on, or forwarded the email message

Information from Other Sources

ItMusic allows you to sign up and log in using your Facebook account. If you sign up using Facebook, Facebook will ask your permission to share certain information from your Facebook account with ItMusic. This includes your first name, last name, gender, general location, a link to your Facebook profile, your time zone, birthday, profile picture, your "likes" and your list of friends.

This information is collected by Facebook and is provided to us under the terms of Facebook's privacy policy. You can control the information that we receive from Facebook using the privacy settings in your Facebook account.

If you sign up to ItMusic™ using Facebook, your ItMusic™ account will be connected automatically to your Facebook account, and information regarding your activity on ItMusic™, specifically any new public sounds that you post on ItMusic™ and any new favorites, will be shared with Facebook and will be published in your timeline and your Facebook friends' newsfeeds. If you do not wish to share your ItMusic™ activity with your Facebook friends, you can control this from the Settings page on the Website. For more information, see the "Choice and Control" section below. If you signed up using Facebook by mistake, you can delete your account from the Account page within your Settings at any time, or you can email us at support@itmusic.us.

How we use your personal information

We use the information that we collect about you for the following purposes:

Your email address and password are used to identify you when you log into the Platform.

Any additional information that you provide as part of your public profile, such as your real name and links to your website and other social media profiles (but not your email address), will be published on your profile page. This information will be publicly accessible and may be viewed by anyone accessing the Website, or using our API or other Services. Please bear this in mind when considering whether to provide any additional information about yourself.

If you subscribe to a premium account, your name, address and payment verification information will be used to process your account subscription and to collect your payment. All payment verification information is transmitted using industry-standard SSL (Secure Socket Layer) encryption. ItMusic also complies with the Payment Card Industry Security Standards.

Your email address will be used to send you service updates and notifications regarding your account, and (if you have elected to receive them using your account preferences) newsletters, marketing messages and certain email notifications. For information about how to change your preferences, and to unsubscribe from newsletters, marketing messages and email notifications. Please see the "Choice and Control" section below.

If you are a Facebook user and one of your Facebook friends registers for an ItMusic™ account, we will suggest to your Facebook friend that you might be someone they may wish to follow on ItMusic.

If you are a Facebook user and sign up using Facebook, we may also use the information we receive about you from Facebook to suggest or connect you to users that you may wish to follow on ItMusic. It will be up to you if you choose to follow these users and you can un-follow them at any time.

Your personal information is also used for the following general purposes:

• To operate and maintain your ItMusic™ account, and to provide you with access to the Website and use of the Apps and any Services that you may request from time to time.

• To identify you as the creator of the sounds that you upload, the comments that you post and/or the other contributions that you make to the Platform.

• To seek your participation in surveys, and to conduct and analyze the results of those surveys if you choose to participate.

• To provide you with technical support

• To provide other users with data regarding people streaming and downloading their sounds.

• To analyze the use of the Platform, and the people visiting the Website and using the Apps and Services, in order to improve ItMusic™.

• To respond to you about any comment or enquiry you have submitted.

• To customize your use of the Platform and/or the content of any email newsletter or other material that we may send to you from time to time.

• To prevent or take action against activities that are, or may be, in breach of our Terms of Service or applicable law.

• For other purposes, provided we disclose it to you at the relevant time, and provided that you agree to the proposed use of your personal information.

Sharing of your personal information

We will not share your personal information with any third party, except as described in this Privacy Policy. There are circumstances where we may need to share some of the personal information we collect about you or which you provide to us - these circumstances are as follows:

Other Users : Any personal information in your public profile (other than your email address) will be accessible by other users of the Platform, who may view your profile information, listen to and comment on any of your public sounds, add themselves to your list of followers, and send you messages. If you listen to any sounds uploaded by a premium user, the fact that you have listened to those sounds will be shared with that premium user, so that they can track the popularity of their sounds. Similarly, if you comment on any sounds on the Platform, your comments will be available to all users of the Platform.

With your consent : We will disclose your personal information if you have explicitly agreed that we may do so. We will make this clear to you at the point at which we collect your information.

Service Providers : We use certain reputable third parties to provide us with certain specialized services related to the Platform. These third parties will have access to certain information about you, but only where this is necessary in order for those third parties to provide their services to us. Where we transfer personal information to these third parties, we require these third parties to implement appropriate organizational and technical security measures to protect against unauthorized disclosure of personal information, and only to process personal information in accordance with our instructions and to the extent necessary to provide their services to us.

Users of our API : ItMusic has an open API, which enables application developers to integrate elements of the Platform into exciting new apps. Any personal information that you choose to make public on the Platform, including your public profile information and any public sounds, may be accessible to these developers. Please bear this in mind when deciding what information to publish on your profile. For information on how to limit the information that is available over the API, please see the "Choice and Control" section below.

Other networks and connected apps : If you choose to connect your ItMusic™ account to other apps or social networks such as Facebook, Tumblr or Twitter, you will be sharing certain information with these apps or networks. In the case of Facebook, Tumblr or Twitter, any new public sounds that you post on ItMusic™ or any new favorites will be shared to those networks and will be visible to your followers and friends on those networks. In the case of connected apps, you will need to provide the app developer with full access to your ItMusic™ account in order to upload and download sounds, or comment on, favorite or repost sounds from within the app. This will mean sharing your public information, plus access to your private sounds. ItMusic is not responsible for these other apps or networks, so please make sure you only connect your account with apps or services that you trust. For information on how to control the information that your share, and how to disconnect your account from other networks or apps, please see the "Choice and Control" section below.

As aggregated data : We may aggregate your personal data with similar data relating to other users of the Platform in order to create statistical information regarding the Platform and its use, which we may then share with third parties or make publicly available. However, none of this information would include any email address or other contact information, or anything that could be used to identify you individually, either online or in real life.

If required by law : We will disclose your personal information if we believe in good faith that we are permitted or required to do so by law, including in response to a court order, subpoena or other legal demand or request.

To protect our interests : We may disclose your personal information if we feel this is necessary in order to protect or defend our legitimate rights and interests, or those of our users, employees, directors or shareholders, and/or to ensure the safety and security of the Platform and/or the ItMusic™ community.

In the context of a business transfer : We may transfer your personal information to any person or company that acquires all or substantially all of the assets or business of ItMusic, or on a merger of our business, or in the event of our insolvency.

Choice and Control

We do our best to give you as much choice as possible regarding the amount of personal information you provide to us, and the control you have over that information. It is not necessary for you to provide us with any information in order to visit the Website, although certain information will be collected automatically by virtue of your visit (as described above). However, if you do decide to register an ItMusic account, you can control your personal information in the following ways.

Email preferences

Check out the Email tab within your Settings page on the Website. When you are logged in to your account, you can access your Settings by clicking on your profile picture at the top of the screen, and selecting Settings from the drop down menu.

From the Email tab you can tell us which email notifications (if any) you would like to receive from us; and any additional or alternative email addresses that you may wish us to use to communicate with you.

You can also turn off email notifications from the Account page within your Settings. This will immediately disable all email notifications, other than essential account notifications such as important service updates, reports of copyright infringement and other essential information relating to your account and your use of the Platform.

It is also possible to unsubscribe from email newsletters and notifications (other than essential account notifications) at any time by clicking on the link at the end of each email.

Sharing with other apps and networks

The Connections tab within your Settings on the Website enables you to control the information you share with other networks and applications. As well as selecting those of your social networks you wish to share to, you can also control access to other services and applications to which you have connected your ItMusic™ account.

If you sign up for ItMusic™ using your Facebook account, your ItMusic™ account and your Facebook account will be connected automatically, and information regarding the public sounds that you post or favorite on ItMusic™, will be shared with Facebook and will appear on your timeline and in your Facebook friends' newsfeeds. If you do not want this information shared with Facebook, please change your Settings.

Please note that this Privacy Policy does not apply to any third party sites or applications, and we cannot control the activities of those sites or applications. You are advised to read the privacy policies of those sites or applications before sharing your information with, or connecting your ItMusic™ account to, any of these third party sites or applications.

Sharing with app developers

ItMusic™ has an open API, which allows third party developers to build apps as an extension of the Platform. If you would prefer that your sounds are not made available to third party app developers, you can disable API access within the sound page for each of the sounds that you upload. Click on the pencil icon in the waveform player, and uncheck the "Apps enabled" box at the bottom of the page. Please note that your public profile information will still be accessible, but this does not include anything that this not publicly available on the Website.


Like most other websites, we use cookies and similar technologies to help us understand how people use ItMusic™ so that we can keep improving our Platform. If you choose to use the Platform without blocking or disabling cookies or opting out of other technologies, you will indicate your consent to our use of these cookies and other technologies and to our use (in accordance with this policy and the rest of this Privacy Policy) of any personal information that we collect using these technologies. If you do not consent to the use of these technologies, please be sure to block or disable them using your browser settings or the settings within our mobile apps.

Cookies are small text files that are placed on your computer by websites that you visit. These text files can be read by these websites and help to identify you when you return to a website. Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your computer when you have gone offline, while session cookies are deleted as soon as you close your web browser.

To find out more about cookies, including how to see what cookies have been set and how to block and delete cookies, please visit http://www.aboutcookies.org/.

We use our own cookies to recognize you when you visit our website or use our apps. This means that you don't have to log in each time you visit, and we can remember your preferences and settings.

Those cookies with one- or two-letter names (such as "a", "c" or "qc") are ItMusic cookies.

In addition to our own cookies, we work with various reputable companies to help us analyze how the Platform is used, and to optimize our Website and Apps to deliver the best possible experience. The following companies help us achieve this through use of cookies:

We think it's important that you are able to control the collection of personal data relating to your use of ItMusic™, and have therefore made sure that you can opt out of any personal data collection using cookies or other technologies as set out below.

You can use the settings within your browser to control the cookies that are set on your computer or mobile device. However, please be aware that cookies are important to many aspects for the Platform - if you set your browser to reject cookies, you may not be able to enjoy all of the features of the Platform. To find out how to see what cookies have been set and how to reject and delete cookies, please visit http://www.aboutcookies.org.

We have done our best to provide you with clear and comprehensive information about our use of cookies and similar technologies. If you choose to use the Platform without blocking or disabling cookies or opting out of these technologies (as described above), you will indicate your consent to our use of these cookies and other technologies and to our use (in accordance with this policy) of any personal information that we collect using these technologies. If you do not consent to the use of these technologies, please be sure to block or disable them using your browser settings or the settings on your mobile device.

Deleting your account

You can delete your account from the Account page within your Settings on the Website at any time. Please bear in mind that, if you delete your account, all data associated with your account, including the sounds that you have uploaded and the usage data associated with those sounds, will be deleted and may not be recoverable. You are therefore advised to copy or back up all content uploaded to your account before you delete your account.

Even if you delete your ItMusic™ account, it is possible that your information may still show up in some internet search results for a short while afterwards, if the search engine maintains a temporary cache of web pages. Search engines' caching processes are outside of ItMusic's control and therefore we cannot be responsible for any information that remains cached by search engines after that information has been removed from the Platform.

Please note that deleting any ItMusic™ Apps, or any third party apps to which your ItMusic™ account is connected, will not delete your ItMusic™ account. If you wish to delete your account, you will need to do so from the Account tab in your Settings on the Website. Similarly, if you delete a third party app that is connected to your ItMusic™ account over our API, this will not necessarily delete all data from within that third party app. You will need to refer to the app provider's terms of use and privacy policy to find out how to delete your data from that third party app.

Access to your Data

As described above, most of the personal information you provide to us can be accessed and updated in the Settings page of your ItMusic™ account. If you wish to access, amend or delete any other personal information we hold about you, or if you have any objection to the processing of any information that we hold about you, please contact us at support@itmusic.us, or the address provided below.

If you ask us to delete your account (either via the Settings page or by email), we will do so within a reasonable period of time, but we may need to retain some of your personal information in order to satisfy our legal obligations, or where we have a legitimate reason for doing so.

International data transfers

ItMusic is based in the United States, and your personal information is collected, stored, used and shared in accordance with U.S. laws. However, from time to time, it may be necessary for us to transfer your personal data outside the U.S. You should be aware that privacy laws in the location where we may transfer your data may not be equivalent to the laws of the United States, and by using the Platform, you consent to the transfer, storage and processing of your personal information outside the United States in accordance with this Privacy Policy and applicable law.


ItMusic™ is not intended for use by children. Anyone under the age of 13 is not permitted to use the Platform and must not attempt to register an account or submit any personal information to us. We do not knowingly collect any personal information from any person who is under the age of 13 or allow them to register an account. If it comes to our attention that we have collected personal data from a person under the age of 13, we will delete this information as quickly as possible. If you have reason to believe that we may have collected any such data, please notify us immediately at support@itmusic.us.

Changes and Updates to this Privacy Policy

We may occasionally update this Privacy Policy, and when we do so, we will also revise the Effective Date set out below. Any changes to our Privacy Policy will always be available here so that ItMusic™ users are always aware of what information we gather, and how we might use and share that information. Please be sure to check back here from time to time to ensure that you are aware of any changes to this Privacy Policy. Any material changes to this Privacy Policy will be communicated to registered users by a notification to their account and/or by posting a notice of the change on the Website.


If you have questions about this Privacy Policy, want to suggest changes to this Privacy Policy or want to know, what information we store about you, please contact us by email at support@itmusic.us, or write to us at:

ItMusic LLC
250 So. 2nd Avenue, Suite 280

Minneapolis, MN 55401


Attention: [Legal Department]

Don't want to give us your information?

If you decide that you do not want us to use your personal information in the manner described in the Privacy Policy, please do not use the Platform.

Effective Date: May 1, 2013

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